Mark Holland
25 years building a language school, a language-travel agency, and the technology behind both.
sprachdirekt
Our mission is to bring the language school industry together. It has been pushed to its limits, and come out more determined — stronger consolidated than fragmented. One network, for schools and agents alike.
2002Founded
2016First ST Star nomination
202725th anniversary
The consultants
Who we are
Virginia Haschke
A veteran of the language school world, and a familiar name throughout it. If anyone knows the ins and outs of this industry — how schools really run, and what agents actually need from them — it is Gini.
Evidence
Our track record
We understand this industry from both sides — the school perspective and the agency perspective — because we have run both, not just advised on them.
Our partner school has been an ST Star Awards finalist five times over: English Language School Europe (2020/21, 2022, 2023, 2025, 2026) and Junior Courses Under-18s (2022, 2023).
Our partner agency was an ST Star Awards finalist in 2016, in the Agency Western Europe category — one of five shortlisted across Western Europe, on the votes of partner schools.
Partnership
Partnered with
Linguago
A language-travel agency, a partner of 25 years.
MaltalinguaA language school partner in Malta — a five-time ST Star Awards finalist.
Dean SchoolA school-management platform partner, built for language schools.
Dean AgentA partner platform for student-recruitment agents, from the same group.
Stream House Media ProductionsA production partner, with Netflix credits. [PLACEHOLDER: specific title/detail]
Consultancy
What we offer
For schools: growth and marketing consultation, starting with joining Linguago and incorporating the Dean School platform.
For agents: consultation on joining Dean Agent — and becoming part of Dean Network, connected to schools and agents across the group.
Where it leads
Dean Network
Whichever door you come through, this is where it leads. Schools and agents in one open network — not two separate directories that never meet.
- Both sides in one place. Schools looking for agents, agents looking for schools, working together rather than through intermediaries who know neither.
- The track record travels with you. Agreements, bookings and a growing record of good work stay connected — proof, ready for the next partnership.
- It compounds. Every school and every agent who joins makes the network more useful to everyone already in it. That is the whole argument for joining early.
Video
